- August 3rd, 2011
1st Class Kidz Digital: The Advertising Team 4/5
- Derek Robertson
- Comments: none
This is the fourth of a series of 5 blog posts about the 1st Class Kidz Digital radio project that took place in Hatton Cruden PS. Introductory post can be viewed here.
In relation to Enterprise in education the Curriculum for Excellence website argues that good enterprising teaching and learning should:
- provide opportunities for learners to think and act in enterprising ways
- provide a clear focus on core and employability skills, and the ability to transfer these to different contexts, in particular the world of work
- provide opportunities for work-related experiences, both in and outwith the classroom
- adopt an enterprising approach to learning and teaching
- promote positive attitudes
- provide opportunities for learners to develop skills such as problem solving, decision making and evaluating risks
- provide entrepreneurial experiences.
The Advertising team at 1st Class Kidz Digital in Hatton Cruden PS had most certainly shown how they were addressing many of these aspirations (particularly the last three) with their efforts to attract local businesses to advertise on their school radio show. The local market and bakery both agreed to a deal that involved them supplying fruit and cakes in exchange for a well-scripted and well-crafted advert to feature on 1st Class Kidz Digital. I had a chance to speak with the Emily and Haley, who were the Advertising executives in the team, about their work:
Some good evidence here of a range of skills being applied in this task. Technical competence most certainly being developed as the children have been using Cool Edit to record and manipulate their adverts as well as writing poems/lyrics and negotiating business deals with local shops! Yet another effective team with the wider machine of 1st Class Kidz Digital.
Categories Aberdeenshire, Curriculum for Excellence, Enterprise
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