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Vlogging makes a difference in politics

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Video weblogging, or “vlogging”, is making a difference in election campaigns at home and elsewhere in Europe. Germany’s Chancellor Angela Merkel, France’s potential female President Ségolène Royale and even David Cameron have all been uploading their own private videos - or other people have been catching them candidly on camera and doing it for them (Ségolène caught suggesting that French teachers work the 35 hour week - shock and horror ;-)

As students here study Media as part of their Advanced Higher course Loic Lemeur’s analysis (in French) might provide some clues as to why the phenomenon has taken off.

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